Unconventional Method provides strategy and innovation counsel for business, nonprofit, and ministry organizations.
The design of their identity was near completion when the departure of a co-principal necessitated a complete change of name and direction.
Through collaboration with the client, a list of over 750 potential names was developed, from which the final was selected.
The logo was resolved by combining two disparate metaphors: gears (representative of working together harmoniously) and stairs (moving onward and upward).
A subtle reversal of "n" within the word mark reinforces the notion of an alternative practice.
Pratt & Larson Tile
One of the largest suppliers of stone and hand-crafted tile in Washington state, Pratt & Larson works with architects, interior designers, builder, and retail homeowners to develop customized installations.
Originally begun as a signage project, it was recommended that a new identity be implemented as well.
The proposed solution was inspired by old manufacturer's emblems, as might be found on a tile back. The ampersand was retained as a point of visual interest, and as a continuity link with the existing branding.
While the original proposal was appreciated on its merits, the client ultimately requested a more subtle logo modification.
Ferguson | Bean
The Seattle law firm created by Jon Ferguson and Jeff Bean specialized in antitrust, commercial, personal injury and government liability litigation.
Their logo employed classical Greek architecture-imagery commonly associated with the law procession-with the name of the firm moving through the building, suggesting facility in terms of smoothly maneuvering in and out of the court system.